How Good Is Your Facebook Marketing Strategy?

Quiz Questions

• 1.
  Are you aware of the latest Facebook Algorithm changes?

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  • A.
    Yes
  • B.
    No
  • C.
    A little
• 2.
  What kind of post cannot be used for an ad (or boosted)

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  • A.
     A video longer than 2 minutes
  • B.
    An event organized by the page before it has at least 15 participants
  • C.
     A Live stream on a non-verified page when it is scheduled or running
  • D.
     A post with a picture containing more than 20% of text
• 3.
  Facebook updated its video Ad features by automatically adding captions to videos. According to the social media network, captions increase video view times, on average, by how much?

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  • A.
    33%
  • B.
    12%
  • C.
    5%
• 4.
  How much more does branded content shared on Facebook delivered how much more engagement over content shared via Twitter?

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  • A.
    3 times the engagement
  • B.
    10 times the engagement
  • C.
    5 times the engagement
• 5.
  Which version of Facebook Lead Ads rolled out first: mobile or desktop?

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  • A.
    Mobile
  • B.
    Desktop
• 6.
  Facebook lets you collect leads using a Lead Generation objective. What is not true about lead ads?

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  • A.
    Lead ads are usually cheaper per lead than website conversions from Facebook
  • B.
    For lead ads you can select custom values to collect
  • C.
     Lead ads do not work on mobile
  • D.
     For lead ads, you don’t need a landing page
• 7.
  What is the name of Facebook's Ad unit specifically built to work as a substitute for video ads when mobile connections are slow or unreliable?

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  • A.
    Video Captures
  • B.
    Carousel Ads
  • C.
    Slideshow
  • D.
    Lead Ads
• 8.
  When creating a standard video Ads for your business, Facebook also offers a cost-per-second video Ad in case you are concerned that a three-second video view isn't enough. What is the time-length of Facebook's CPV video Ad?

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  • A.
    12 Seconds
  • B.
    30 Seconds
  • C.
    10 Seconds
  • D.
    8 Seconds
• 9.
  True or False: Facebook Live has a subscribe button.

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  • A.
    True
  • B.
    False
• 10.
  Facebook added its Audience Network (FAN) beyond apps to include mobile websites, making it possible for You advertising your business to do what?

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  • A.
    Access native ad units on mobile websites via FAN.
  • B.
    Follow your competitor's mobile Facebook ads.
  • C.
    Build campaigns targeting non-Facebook users.
• 11.
  Do you use Facebook Ads to run campaigns and gain new customers for your services?

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  • A.
    Yes
  • B.
    No

Quiz Outcomes

• 1.
  You're a Facebook Newbie

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  Okay, so you didn't do that great. That's okay; everyone starts from somewhere! Hopefully, from taking this quiz you have already learned some valuable insights, meaning you already know more than most business owners when it comes to Facebook marketing.
• 2.
  You Know More Than The Average Professional or Business Owner

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  Good on you! You're already ahead of the curve when it comes to Facebook marketing. Don't stop now! There are still some things you can work on OR book a Free strategy call with me.
• 3.
  Facebook Marketing Expert

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  Look at you! You're pretty much an expert when it comes to Facebook marketing. Good for you, it's important to stay ahead of the curve so that you can continue to grow your brand online. Why not book a Free call with me and let`s optimise your strategy?